Beauty

Americas
  • On both the Victory and the Liberty, the beauty section occupies a small area at the end of the Jewellery and Watches store.
  • The focus was predominantly Fragrance, with a small amount of Skincare and Make-up.
APAC
  • The Costa neoRomantica Beauty store contained a good mix of both skin care and fragrances
  • There wasn’t one overarching promotional mechanic for the duration of the trip instead they had a Beauty event for 1 day only where if you spent over $150 you received 10% discount, everyone who purchased something over $50 dollars was entered into a raffle and finally there was a 15% discount day which has held to coincide with the fashion event which took place in the morning and the extra footfall.
  • Quantum of the Seas had two Beauty stores, one was Keils and the other was the main Beauty store.
To discuss any of the information on this site, please contact Simon Best, CiR Commercial Director.
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